The 28th OpenHOUSTON, TX

The programme

Activations

Six moments across the afternoon — from first serve to final scoop.

Branded basket of pink and yellow tennis balls on a green court

01

Tennis Clinic

A guided, welcoming clinic covering grip, footwork, serve and rally basics. Newer players find their footing; experienced players sharpen theirs.

Pink and white tennis rackets crossed with optic yellow balls on a green hard court

02

Doubles Tennis Match — Beginner

Low-pressure doubles built for fun. Partners are paired on the day so nobody arrives needing a teammate.

Top-down pink tennis racket, pink ball, navy 28th Open towel and athletic shoes on a green hard court

03

Tennis Match — Intermediate

Competitive singles and doubles play for guests already comfortable in a rally, with a small trophy on the line.

Branded courtside lounge with sneakers, rackets, bags and partner brand pop up on a clay court

04

Sports Brand Pop Up

A curated courtside pop up with partner brands, product moments and takeaways from the day.

Two iced matcha drinks branded The 28th Open on a clay court

05

Matcha Bar

Premium-grade iced matcha served in custom 28th Open cups — the cool-down between sets.

Pink tennis-ball shaped ice cream scoops in a coupe glass on clay

06

Ice Cream Parlor

Tennis-ball scoops served cold on the court, finished with gold rackets and soft pink blooms.

Partner with The 28th Open

Brands and collaborators are welcome on the court. We would love the chance to create something aligned, intentional and empowering.

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